Hi, I’m Catherine Knoll, MBA, ICP-MKG— that’s a lot of letters that mean I am a full-funnel strategist and marketing leader who loves turning big-picture goals into measurable marketing wins.

My ability to build and execute fully integrated campaigns that align with company OKRs sets me apart. From brand refreshes and paid media to email automation and organic social, I don’t just create the messaging; I build systems that connect every channel to clear KPIs. I believe creative should be just as performance-driven as paid search, and every campaign should lead to real business outcomes.

I’ve built custom marketing funnels, developed reporting frameworks, and designed dashboards that give teams visibility into what’s working—and what’s not. Whether I’m measuring an evergreen campaign, launching a nurture sequence, or optimizing a campaign mid-flight, my focus is always the same: deliver impact you can measure.